Welcome to ELEN by JR - Celebrating Heritage Since 1959!

At ELEN by JR, we have been dedicated to the splendor of fabric, Indian antiques, and jewelry since our inception in 1959. For over six decades, our brand has been a beacon of culture and craftsmanship, curating the most exquisite pieces that embody the essence of India's rich heritage.

Our Legacy

Established in 1959, ELEN by JR has a rich legacy built upon a deep-rooted passion for preserving and showcasing the artistry of Indian culture. Our journey spanning over 60 years is a testament to our commitment to quality, authenticity, and a love for traditional craftsmanship.

A Tradition of Excellence

For generations, ELEN by JR has remained devoted to upholding the highest standards of excellence. Our legacy is deeply woven into every fabric, antique, and jewelry piece, reflecting a heritage that has been cherished for decades.

Continuing the Heritage

Since 1959, we have continued our mission of bringing the timeless allure of Indian culture to a global platform. Each product offered by ELEN by JR carries the essence of our heritage, inviting you to experience the beauty and magnificence of India's art and craft.

Pioneers in Tradition and Innovation

Over the years, ELEN by JR has seamlessly combined tradition with innovation. While we cherish age-old techniques, we also embrace modern designs, creating a harmonious blend that appeals to the contemporary connoisseur.

Join Our Timeless Journey

We invite you to be a part of our legacy, to explore the elegance of fabrics, the stories within antique pieces, and the mesmerizing beauty of jewelry. Since 1959, ELEN by JR has been a trusted companion for those seeking the authenticity and charm of Indian heritage.


ELEN by JR - Embracing heritage, celebrating tradition, and crafting elegance since 1959!